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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Nikon is bracing for fewer camera sales amid rising costs. Is a new camera launch on the horizon?

Nikon Z7 II.

Imaging giant Nikon is expecting a drop in camera sales, which hits at the same time that the camera maker's costs are increasing in part due to the AI-driven memory crisis. In Nikon’s latest financial report, the camera maker shared that camera sales are down for the first three months of the fiscal year.

The report suggests that Nikon sold 910,000 interchangeable lens cameras over the past three months, along with 1.3 million lenses. But, as the camera giant posted a -7.1 percent drop in revenue and a three percent drop in operating profit over the same time last year for the imaging division, the company also revised the predictions for the rest of the year, dropping expectations for camera sales by 300,000.

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