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Zenger
Zenger
Lifestyle
Billy Houghton

Nike Takes A Major Step Into The Metaverse

NIke RTFKT metaverse John Donahoe NFT
Nike created its non-fungible token (NFT) shoe — dubbed the Dunk Genesis Cryptokicks — in conjunction with RTFKT, a company it acquired in December 2021. (RTFKT)

Virtual interactions are going tangible at a furious pace.

The biggest issue at play in the metaverse last month was StockX’s debut of the Vault NFTs concept. This project was developed around combining physical products and non-fungible tokens (NFTs).

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