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International Business Times
International Business Times
Sport
AFP News

Nike Shares Tumble On Tepid Outlook As CEO Eyes Olympics Marketing Win

Nike promised 'bold' storytelling at the upcoming Olympics in Paris, but shares tumbled on the company's lowered outlook (Credit: AFP)

Nike reported higher profits due to cost-cutting efforts Thursday, but shares fell sharply on the company's tepid outlook despite a hoped-for boost from the upcoming Olympic Games.

The sports giant, which has been criticized in recent times over a lack of innovation and strategic stumbles, reported a dip in quarterly revenues as executives cited a number of headwinds.

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