Sneaker NFTs have quickly become as covetable as their tangible counterparts. The digital collectibles can sell (and have sold) for millions of dollars as enthusiasts seek out the most exclusive footwear, and brands like Nike have been quick to get in on the digital sneaker game.
The Swoosh acquired Web3 studio RTFKT at the tail end of 2021, putting forth a revamped Dunk as its first sneaker NFT in April. Nike now plans to expand on RTFKT’s past “Space Drip” project by collaborating with 19 artists to create their own digital Air Force 1 complemented by real-life versions of the sneakers.
