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Creative Bloq
Creative Bloq
Technology
Joe Foley

Nike's NFT controversy shows the risk of jumping on passing trends

NIke NFT RTFKT
Nike NFT sneakers.

Remember NFTs? Back in 2021 they were the talk of the art world, and big brands wanted in (see our piece on what are NFTs? if you blinked and missed it all). Nike entered the fray when it bought the 'digital shoe company' RTFKT.

But like many gambles during the NFT boom, things didn't work out. Nike's closed the company, and now it's been sued.

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