The Utah Hockey Club is in the process of evaluating potential new nicknames for the franchise ahead of its second season in existence. After seeing their efforts to re-brand as the Utah Yetis fall short due to a rejected trademark application, the organization has come up with three finalists for the new nickname; the Outlaws, Mammoth and Hockey Club.
On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused on the logo accompanying the Utah Outlaws nickname, which featured a person wearing a cowboy hat and a bandana over their face. Fans felt it was starkly similar to that of a create-a-team logo that could be used in EA's NHL video games.
