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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

NewFronts: Crackle Connex Greenlights New Branded Series

Philippe Guelton Crackle Connex at NewFront

Crackle Connex, the advertising sales division of Chicken Soup for the Soul, said at its NewFront presentation Wednesday that  it will be launching new branded content series and forming new data and technology partnerships to enable advertisers to connect with audiences.

The new series include At Home with Genevieve Gorder and Just for Kicks, which follows collectors who search out the hottest new sneaker drops.

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