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Fortune
Fortune
Luisa Beltran

New technologies like AI let companies learn more about their customers—while raising privacy questions

(Credit: Courtesy of Adam ONeill/Fortune)

Knowing your online customers and their expectations remains a problem for many companies, despite the arrival of newish technologies like A.I. that are pitched as helping decipher the eternal business riddle and unlocking more revenue. 

That was the takeaway from a panel at Fortune’s Brainstorm Tech conference in Park City, Utah, on Tuesday. Speakers talked about the modest progress in data crunching and analysis, but added there’s much more to be done.

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