A prominent retail unit which was the home to a branch of Sports Direct looks set to finally be given a new lease of life. Signs have been erected in the windows of the now-vacant store in Swansea's Oxford Street advertising the forthcoming arrival of a business called Sterling Plus.
Sterling Plus describes its aim as helping to fight the cost of living crisis by offering shoppers more value for their money by maximising the value of the pound. It aims to do so by selling items with short dates, best before stock, stock lots, and brand alternatives.
Its grand opening will take place in April 2023, its posters read, along with the tagline: "Your one stop superstore for all your daily needs at competitive prices. More value for your money." Get Swansea stories straight to your inbox with our newsletter.
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Its website reads: "Brexit, Covid, Ukraine war, climate change, recession – it seems there is no end to how common man is being squeezed. Food banks and now warm banks seem to have become the next normal in one of the richest economies of the world.
"We at Sterling Plus are trying to maximise the value of pound in terms of what you can buy with it. Short dates, best before stock, stock lots, brand alternatives, and syndicate buying are the few techniques we have incorporated into the procurement culture to ensure that we bring the cost of basic FMCG (fast-moving consumer goods) down to the extent possible (sic).
"We intend to open warehouses for retailers all over the country and invite interested businesses to join hands to strengthen the team for better prices. We are pleased to have confirmed Sterling Plus warehouses in Telford, Swansea, and Leicester."
We reported in August last year how the landlord of the unit offered to rent it out to the next occupier for free for six months after Sports Direct moved to Parc Tawe last July. You can read about that by clicking here.
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