For many Hispanic immigrants arriving in the US, securing employment is far more complex than simply submitting a CV. Language barriers, complex applications, and limited access to technology often make the process overwhelming—even for those legally authorised to work. In a system that fails to accommodate one of the country's fastest-growing demographics, two Colombian entrepreneurs saw an opportunity to make a difference. Their Miami-based start-up, Ponte, is using AI and WhatsApp to revolutionise job access for Hispanic immigrants—and they're only just getting started.
