The company's new CEO, John Ternus, who took over from Tim Cook on 1 September, introduced Apple's latest products at the company's Cupertino, California headquarters.
After cycling through other updates to the iPhone, the Apple Watch and AirPods, Ternus told the audience inside the Steve Jobs Theater that “actually there is one more thing," in a nod to the trademark phrase from Jobs that the company's legendary late founder himself borrowed from the 1970s detective show “Columbo.”