Netflix has come in for a barrage of criticism after an ill-timed tweet for an upcoming show.
The streaming giants took to Twitter to share a trailer for The Deepest Breath. The film, which is set for release on July 19, tells the heartbreaking true story of champion freediver Alessia Zecchini and her coach and safety expert Stephen Keenan.
Through archival footage and interviews, the story looks at the pair's thrilling rewards and inescapable risks as they chased their dreams through the depths of the ocean.
The trailer tweet read: "Between life and death is one single breath. The Deepest Breath, an A24 production, only on Netflix 19 July."
However, instead of the excitement that Netflix would have envisaged around the release, they were instead met with anger by Twitter users who hit out at the poor timing of the release.
It comes as five people are still missing with experts fearing the OceanGate craft may never be found if it sits at the bottom of the Atlantic, leaving its crew lost forever onboard.
One user angrily asked: "Wow epic timing, and not in a good way. Who decided this was going up?"
Another agreed, adding: "Maybe it’s not the right time to show the trailer," with a third branding the tweet "awful".
And a fourth revealed they liked the look of the show, but wasn't impressed by the timely release. "Looks good but terrible timing," they wrote.
US Coast Guards revealed in a press conference on Tuesday that it's likely the crew onboard the missing vessel has until around 11am UK time on Thursday before their oxygen supply runs out.
Former submarine commander Captain David Marquet told the Mirror: "The clock is ticking. The clock is ticking. The clock is ticking.
"It’s also very cold. If it’s on the bottom it’s in water that is less than freezing. They’re going to get really cold. The food and water they can probably survive for four days. But the oxygen and the cold I would be worried about."
A British explorer and a father and son are among the five people feared missing on the vessel that disappeared in the Atlantic Ocean over an hour after it plunged underwater.
Brit billionaire Hamish Harding and UK-based father and son Shahzada Dawood, 48, and his son Sulaiman Dawood, 19, were all on board the submarine-like vessel taking paying tourists to view the famous wreck, 370 miles off the coast of Newfoundland, Canada.
