Netflix is raising subscription prices across all of its U.S. streaming tiers, marking the second increase in just over a year and adding to what many subscribers refer to as "streamflation."
The price hike, rolling out this week, increases the standard plan with ads by $1 per month, while standard and premium plans rise by $2, according to pricing posted on its website.
Here’s how the increases break down and what they could mean for your monthly streaming budget.
Why Netflix is raising prices
Pricing for Netflix tiers is now higher across the board, meaning most subscribers will see a bump in their monthly bill depending on their plan.
The move aligns with a broader industry trend, as competitors like Disney+ and Max have also raised prices in recent months while pushing toward profitability.
Here's how the updated pricing breaks down by tier:
Plan |
Monthly price |
Extra member pricing |
Standard with ads |
$8.99 |
$7.99/month with ads or $9.99/month without ads |
Standard |
$19.99 |
$7.99/month with ads or $9.99/month without ads |
Premium |
$26.99 |
Up to 2 extra members at $7.99 each/month with ads or $9.99 each/month without ads |
What it means for subscribers
The new prices take effect immediately for new subscribers. Existing customers will see the changes at their next billing cycle.
While the monthly increases are relatively small, they can add up over time, especially for households paying for multiple streaming services. Rising costs across platforms are also pushing more viewers toward lower-cost, ad-supported tiers or prompting them to rotate subscriptions to manage spending.
How to save on streaming as prices rise
As streaming prices continue to climb, small changes to how you subscribe can make a noticeable difference. Here are a few simple ways to keep your costs in check.
Rotate your subscriptions: Keep one or two services at a time, then cancel and switch once you've watched what you want
Choose ad-supported tiers: Lower-cost ad supported plans can significantly reduce your monthly bill
Bundle services when possible: Packages like Disney+ and Hulu can offer better value than standalone subscriptions
Look for perks through other subscriptions: Some plans like T-Mobile or Walmart+ include streaming services at no extra cost
Netflix remains one of the dominant streaming platforms, but its latest price hike underscores a clear shift: streaming is getting more expensive, and consumers may need to be more strategic about what, and how many services they keep.
