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The Guardian - UK
The Guardian - UK
Business
Hannah Ellis-Petersen in Delhi

Netflix pulls Indian film after backlash from rightwing Hindu groups

Annapoorani: the Goddess of Food promotional poster
The film’s makers said the film would be withdrawn the day after a rightwing Hindu group began a campaign against it. Photograph: Zee Studios

Netflix is embroiled in a backlash in India from rightwing Hindu groups over a film accused of offending religious sentiments for its depiction of a deity and a member of a traditionally vegetarian caste cooking and eating meat.

Annapoorani: the Goddess of Food, a film made in the southern Indian state of Tamil Nadu, tells the story of a young woman of the privileged Brahmin caste, whose father cooks food in a Hindu temple, and her aspirations to become one of India’s best chefs.

In the film she is depicted as cooking and eating meat, traditionally not eaten by Brahmins, Hindu priests and holy figures, going against the wishes of her family.

The film has also been criticised for including an allegedly offensive depiction of the Hindu deity Lord Ramthat infers he had eaten meat while in exile, and for supposedly promoting “love jihad”, an unproven conspiracy among the Hindu rightwing that Muslims are tricking Hindus into marriage for the purposes of conversion.

Vishwa Hindu Parishad (VHP), a hardline rightwing Hindu group that has ties to the ruling Bharatiya Janata party (BJP) began a protest against the film on Wednesday, accusing of it being “intentionally released to hurt Hindu sentiments”.

VHP’s online campaign against the film quickly gathered pace and it also protested outside the Netflix offices. Members of another fringe rightwing Hindu group then filed police cases against the film’s director, writers and creators.

By Thursday morning, the makers of the film, Zee entertainment, had released an apology, stating that the film would be withdrawn and re-edited to remove any offensive scenes. It has been removed from all international Netflix platforms.

“We have no intentions as co-producers of the film to hurt the religious sentiments of the Hindus and Brahmins community and would like to hereby apologise for the inconvenience caused and hurt caused to the sentiments of the respective communities,” said Zee Entertainment.

This is not the first time that content on Netflix and other streaming platforms has been on the receiving end of protests and police cases by rightwing Hindu groups, who are playing an increasingly powerful role in governing India’s political and cultural sphere since the BJP government came to power.

In 2021, Amazon faced protests and police cases, and staff had to seek protection from arrest, after rightwing Hindu groups deemed its political series Tandav offensive to religious sentiments. Netflix also faced a boycott over the TV adaptation of Vikram Seth’s novel A Suitable Boy, which was accused of promoting “love jihad”.

Bollywood, India’s largest film industry, has also faced protests from rightwing Hindu groups, and has been accused of growing self-censorship of films relating to politics and religion.

Parvathy Thiruvothu, an Indian actor known for her work in south Indian films, said the removal of Annapoorani from Netflix set a dangerous precedent and accused the industry of “censoring left, right and centre until we won’t be allowed to breathe.”

The director and writer of Annapoorani have yet to comment. The VHP spokesperson Vinod Bansal said the removal of the film was a “victory for all Hindus”.

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