Netflix is to broadcast adverts for the first time in the UK from 3 November, as the streaming giant launches a new £4.99 monthly package in an effort to reignite its stalled global growth.
The world’s biggest streaming company, which has this year seen its first quarterly decline in subscribers in more than a decade, will offer a significant reduction to its cheapest existing ad-free package, which is £6.99 a month in the UK.