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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Netflix launches £4.99 package with adverts to lure cost-conscious streamers

Netflix logo
Netflix’s most popular package, which offers simultaneous viewing on two screens, is £10.99 a month. Photograph: Olivier Douliery/AFP/Getty Images

Netflix is to broadcast adverts for the first time in the UK from 3 November, as the streaming giant launches a new £4.99 monthly package in an effort to reignite its stalled global growth.

The world’s biggest streaming company, which has this year seen its first quarterly decline in subscribers in more than a decade, will offer a significant reduction to its cheapest existing ad-free package, which is £6.99 a month in the UK.

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