Wendy’s, the burger chain that asked “Where’s the beef?” and brought the Baconator to burger lovers worldwide, is getting grilled in its returns. The chain, which boasts a market cap of $1.62 billion, is losing customers, closing down stores, and seeing consecutive declining sales—so much so that billionaire activist investor Nelson Peltz may be preparing to take Wendy’s private as it struggles to get customers through the door.
“Traffic is down, our value proposition has slipped, and franchisee economics are under pressure,” Wendy’s CEO Bob Wright told investors on Wendy’s latest earnings call. “We can’t just do what we’ve always done better. We do have to innovate.”
