NEW YORK—NBCUniversal has announced a notable expansion of its global One Platform technology and content offering with new partnerships that allow marketers for the first time to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory around the world in a single buy.
NBCU reported that partnerships with Comcast’s FreeWheel and international broadcasters will allow marketers access to ad inventory in the best global-to-local content from over 190 countries spanning Europe, Asia, Australia, and the Americas.
