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NBC serves up Beijing Olympics in VR

Most viewers will still get their Olympics fix from traditional broadcasting, but NBC is betting that a cadre of early adopters equipped with Meta's Quest 2 headset will flock to consume 150 hours of live and on-demand content from the Games in VR.

The big picture: With today's headsets becoming more capable and the tech industry pushing new metaverse schemes, VR is gaining new momentum as a platform for mass-media content.


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