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The Independent UK

Business

Simon English

Nationwide named UK’s best brand for customer service as banks overtake retailers for first time

Nationwide United Kingdom First Direct John Lewis Jo Causon

Nationwide has been named the UK's best-performing brand for customer service, as banks and building societies overtook retailers for the first time, reflecting a dramatic turnaround for a sector still rebuilding trust after the 2008 financial crisis.

The latest UK Customer Satisfaction Index (UKCSI), published by the Institute of Customer Service, gave Nationwide a score of 87.3 out of 100, ahead of John Lewis on 87.1 and digital bank First Direct on 86.0. Jet2holidays, Specsavers and PayPal also scored well.

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