Davina McCall's reaction to Natalie Imbruglia winning The Masked Singer over the weekend certainly didn't go unnoticed by the Australian singer.
Davina, 54, was seen screaming hysterically as Natalie removed her Panda head after winning the latest series of the ITV show.
Natalie beat Charlotte Church and Westlife star Mark Feehily to be crowned the winner - and some viewers were not happy about it.
Many argued that mother-of-two Charlotte should have won, and some even claimed that Davina's reaction was fake.
As Dermot O'Leary and Alison Hammond invited Natalie into the This Morning studio, they couldn't resist showing a clip of Davina's scream.
"Why was Davina so scared?" Alison asked as Dermot added: "She looked terrified like she'd discovered a murderer!"
"I think because we're mates, we know each other and she had no idea it was me," Natalie replied.
"So she just I think got a bit scrambled because she looked quite violent! Unless I just looked a bit funny coz my hair was a bit askew, maybe I just frightened her," she added.
The mother-of-one continued: "And Rita as well knows me and she didn't recognise me either, recognise my voice I should say."
Natalie, 47, went on to say that her victory still hasn't sunk in and that she had "so much fun" on the ITV show.
"I didn't think I'd make friends with a Traffic Cone in my life!" the singer admitted as Dermot and Alison burst out laughing.
Speaking about why she decided to do The Masked Singer, Natalie added: "I actually did it for my son. I just thought, 'how fun to do this for him', because he loves Pandas."
This Morning airs weekdays at 10am on ITV and ITV Hub.