It’s been just over one year since name, image and likeness legislation was enacted, giving college athletes the chance to engage in activities, including endorsement deals, leveraging social media for pay, and getting compensated for coaching, making personal appearances and signing autographs.
And the ramifications have been sweeping, perhaps the greatest throughout major revenue sports like football and basketball, but in college golf, as well.
USA Today’s Paul Myerberg wrote at length on the subject in a piece that debuted on Friday, noting that college athletics will be ultimately defined before and after the landmark. From his story: