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TV Tech
TV Tech
George Winslow

NAB Launches 'Martes de Acción' to Support Hispanic Voter Participation

Election.

WASHINGTON, D.C.—The National Association of Broadcasters (NAB), in collaboration with members of the Hispanic Media GOTV Coalition, has launched Martes de Acción (Tuesdays of Action), an initiative aimed at encouraging Hispanic voter participation and strengthening civic engagement ahead of the November elections.

Starting on Sept. 3 and continuing every Tuesday through Election Day, NAB’s Hispanic Media GOTV Coalition members will intensify their outreach efforts across various media platforms, including radio, television, digital media, social media, podcasts and live events. Each Tuesday will feature targeted messaging to educate and empower Hispanic voters on critical election-related topics, ranging from voter registration deadlines and early voting to Election Day preparedness and combating misinformation and disinformation.

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