
Like many women in their 40s, I've spent a small fortune trying to give my hair lift with products all promising ‘bounce, ‘body, and ‘va-va-voom.’ Yet, at 47, my hair seemed to look drier, duller and, frustratingly, thinner than before.
The irony? I hadn’t actually lost much hair at all. I eventually realised that my hair didn’t need more products, but rather better care.