This sounds like an old-fashioned, “take my mother-in-law” type joke, but is the antithesis of funny: one in five British people would swap their dad for a better model. This is according to a new survey ahead of – you guessed it – Father’s Day in the UK, which also revealed that one in three pretend they have a better relationship with their dad than they really do. Many admitted they buy Father’s Day cards out of obligation rather than love, too. Oof.
As a result of this research, online retailer Thortful has launched a campaign called “Dad’s not perfect, but …” to challenge the stereotype of the “Best Dad Ever”, with a much more honest range of cards.
