In my line of work, I frequently need to world-build to bring a director’s vision to life. For me, world building goes beyond developing the atmosphere for the story to take place (also see our explainer, what is concept art?)
It’s a way to let people (or the clients) experience a culture in all its facets, from the extraordinary to the everyday. I love giving every object a backstory: something you might catch if your hand brushes along a wall while walking down a city street, or a pattern you’d notice after sitting on the same café porch every day.
