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Al Jazeera
Al Jazeera
Technology

Musk declares ‘war’ on advertisers as X sues ad alliance, companies

Elon Musk X Elon Musk CVS Health Lawsuit Mars Orsted Unilever
Advertisers have fled Elon Musk's X since his takeover of the social media platform [File: Dado Ruvic/Illustration/Reuters]

Elon Musk’s social media platform X has sued a global advertising alliance and several major companies, including Mars and CVS Health, accusing them of unlawfully conspiring to boycott the site and causing it to lose revenue.

X filed the lawsuit on Tuesday in federal court in Texas against the World Federation of Advertisers, Unilever and Danish renewable energy company Orsted, in addition to Mars and CVS Health.

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