Think of the greatest moments in rugby. Gareth Edwards' try vs the All Blacks and Jonny Wilkinson's World Cup match-winner in '03 will be up there, but very few things compete with the aura of the All Blacks haka.
Undoubtedly one of the most iconic and revered traditions in sport, this video of the All Blacks performing the ritual back in 2011 at the Rugby World Cup Final has eclipsed 67 million views on YouTube.
The haka is performed by an iconic team, including Kieran Read, Ma'a Nonu, Conrad Smith and Richie McCaw. You cannot take your eyes away from the video, and this isn't only because of the haka itself.