Molly-Mae Hague drew attention in a recent post on social media, with fans noticing something unusual about a piece of jewellery that she was photographed wearing.
The influencer, 22, had been on vacation in Mexico recently for a modelling trip, with her having posted a series of "outtakes" since returning to the UK earlier this week.
This included a photo of the Love Island alum - who is the creative director at PrettyLittleThing - wearing a white bikini under a patterned shirt and a pair of denim shorts.
She accessorised the look with a gold chain around her stomach, with the designer jewellery attracting attention from fans after the snap was shared on Instagram recently.
Some took to the comments section to speculate that the piece was actually a necklace by luxury jewellery company Van Cleef & Arpels - but she was using it as a belly chain.
A necklace by the brand - said to be worth thousands - is understood to have previously been worn by Molly-Mae at the launch of a Beauty Works collection last year.
A product listing on high-end department stores Selfridges & Co.'s website shows a similar looking piece of jewellery - by Van Cleef & Arpels - which is priced at £15,100.
Fans are convinced her necklace was being worn around her waist during her recent vacation to Mexico, with them sharing their thoughts below the post earlier this week.
"Not the Van Cleef necklace as belly chain," wrote one fan with a horrified emoji. Another tagged the French jewellery firm and wrote: "Tell her it's not meant to be worn like this."
Others however were impressed with the idea of the necklace being used a belly chain, with one fan posting complimentary emojis alongside: "To use it as a belly chain."
Another said: "The Van Cleef as a belly chain." They used heart eyed emojis in their comment. In response another fan commented about the situation: "Omg stop. I know."
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Another follower suggested it was a sign of being wealthy, with them writing, alongside heart eyed emojis: "So rich you can wear a Van Cleef & Arpels necklace around your waist."
One fan however teased that they wouldn't be able to use such jewellery around their waist, saying: "Omg stop. The belly chain. My bloasted a** stomach would bust that."
The Mirror approached Molly-Mae's rep for comment.
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