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The Guardian - UK
The Guardian - UK
Business
Samuel Gibbs Consumer technology editor

Mobile deals: how to buy a smartphone for less

Apple Samsung Giffgaff Google
Money mobiles WEB Jamie Wignall
Paying for a mobile upfront usually works out the cheapest way of owning it over the long term, but not always. Illustration: Jamie Wignall

Shop around

Prices for the same model regularly fluctuate between retailers. While manufacturers typically only sell their phones at the recommended retail price, third-party retailers can discount them depending on stock levels and age, so shop around and check multiple price comparison tools such as Google Shopping, Kelkoo, PriceRunner or Price Spy.

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