Missing persons posters and billboards have had a revamp, with experts turning to science and technology to make them more memorable. The charity Missing People hopes the changes will maximise the chance of the public engaging with the posters and taking action.
The new-look posters include less information – which researchers suggest can sometimes bombard people – and feature 3D images and smiling faces, which are considered to be more memorable and more likely to make an instant connection with passers-by.
After a decade of the old format, perhaps the most noticeable difference is the absence of the word “MISSING”. This has been replaced with the more active phrase “HELP FIND”, as according to research people are more likely to engage when presented with a clear call to action.
