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The Independent UK
The Independent UK
National
Josie Clarke

Ministry of Justice ad banned for reinforcing negative stereotypes of black men

PA Archive

A Facebook ad for the Ministry of Justice (MoJ) was likely to cause serious offence by reinforcing negative stereotypes about black men, a watchdog has ruled.

The ad for the MoJ’s Prison Jobs scheme, seen on June 25, featured an image of a white prison officer talking to a black inmate, with superimposed text stating: “Become a prison officer. One career, many roles.”

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