MILF Manor viewers say they're switching off the outrageous TLC programme after a "borderline incestuous" challenge which saw mums feel up their sons' chests.
The hit-US TV network is known for its out-there reality shows, but viewers seem to be less than impressed with their latest offering, MILF Manor.
Similar to Love Island, the brand-new programme sees eight mums aged in their 40s and 50s head to an exotic location in a bid to find love.
Although, worlds away from the ITV2 dating show, the 'love' in question on this show comes in the form of lads all aged in their 20s.
The latest episode saw the line-up of mums put on blindfolds before feeling up a set of bare chests in a bid to figure out which hot lad is their own son.
During the episode, show star Joey seemed more worried about his mum Kelle touching the other men than with her touching his own bare body.
Surprising viewers, he complained: "I just hope she doesn't go below the waist when she's feeling these guys because that will be out of line."
He told his mum: "You’ve never rubbed me up and down. It’s going to be a scary time."
Fans have flooded social media with comments after the episode aired, with most struggling to believe what they've just watched – with some boycotting the show all together.
"This is the worst thing I’ve ever seen. Why would any mom be OK to touch their adult son’s body?" wrote one fan on Twitter.
Another commented: "Touching your own son up and down on TV seems a little too strange and sexualised in the wrong direction."
Threatening to switch off, someone else wrote: "I set the first two shows to record and I’m about to turn them both off. Mixing sons with moms is a little too sicko. Ewwww."
Another said: "Trashy reality TV is my guilty pleasure, but MILF Manor is disgusting. Had to turn that borderline incestuous ‘ish off."
The show's preview ahead of its launch earlier last month read: "Hot single mums search for love at a beautiful dating retreat in Mexico, but one shocking twist will change everything."
It was during the first episode that a joke was made about a mum and her son, who called another young man "daddy" - which seemed to make viewers uncomfortable.
One viewer joked: "So a month ago they announced MILF Manor, where older women date a group of younger men, and teased a 'big twist'.
"Everyone immediately guessed that the men were there sons, and they were right. but it would have been better if they made them all solve a murder."
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