- Gen Z and millennials are delaying traditional milestones like marriage, homeownership, and parenthood due to high housing costs and stagnant wages, which is shifting how they view financial products like life insurance. While many see life insurance as essential, they skip it because policies feel too rigid or confusing. Capgemini’s research suggests Gen Z and millennials want flexible “living benefits” they can use while alive.
Due to the rising cost of housing and wages not catching up to inflation, Gen Zers and millennials are delaying major life milestones like buying a home or becoming a parent. In some cases, they’re pushing off these major milestones to enjoy life in the moment by traveling or making large purchases.
