I was in the room on Oct 2nd, 2019, in New York, when Microsoft's Chief Product Officer Panos Panay, like a magician pulling matter from an immaterial plane, revealed what many Microsoft enthusiasts and Window Phone fanshad long dreamt would manifest from the combined narrative of our hopes, rumors, informed analysis and leaks. Microsoft's latest pocketable mobile device, the Surface Duo 2, was introduced to a room full of Microsoft fans and tech media. Indeed, Microsoft made the Surface Duo (and its much-improved successor) a fantastic product but also made some stupid moves when bringing what was to be a category-defining device to market.
The impossibly thin, alluringly sleek, beautiful piece of dual-screen, glass-covered tech with a 360-degree hinge was finally here. The Duo was the successor, or evolution – of Microsofts previous mobile devices – Windows Phones. Many fans had fallen in love with Windows Phones because of their user-focused platform, Live Tile UI, and Microsoft's productivity-focused positioning versus the grid-of-apps focus of the competition. Despite the passion of this minuscule minority of smartphone users, however, Microsoft's missteps, poor timing, and shameful commitment, along with external market forces, led to Windows Phone's death.
