A slim woman standing in a kitchen injects herself in the abdomen. Another jogs. A third kneels on a yoga mat drinking water. The shots are intercut with a doctor telling the viewer: “Usually it’s for people who don’t actually have that much to lose – it’s a bit of a gentler way to get to your target weight.”
The promotional video is from a private clinic in Leicester offering “microdosing”, the latest trend in the weight loss jab revolution.
