It’s no coincidence that Hugo Rosas’ jersey designs ahead of the World Cup resemble some of Mexico's most iconic decorations. His work fuses soccer and Mexican identity to showcase his country’s culture beyond its borders.
His latest collection is called “Calados del Alma” or “Cutouts of the Soul.” It draws inspiration from ancient Mexican beliefs and papel picado, the delicate cut-paper ornaments commonly used during local celebrations and holidays.
