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Marie Claire
Marie Claire
Lifestyle
Siena Gagliano

Mermaid Makeup Is All About Looking Dewy, Flushed, and a Little Bit Magical

Mermaid makeup trend pictured on four different models in a grid pattern with pastel holographic patterns around them.

I hate to admit it, but growing up, I was completely convinced I was meant to be a mermaid. Ariel was the princess in my eyes—the thick, beach-waved hair, impossibly luminous skin, and, of course, the glistening tail. While the tail may have been next to impossible, her glossy hair, kissed-by-the-sun-and-saltwater hair? That was doable. Then came Aquamarine. Between the flushed cheeks, shimmering lids, long blonde locks, and the starfish earrings, the fantasy was fully cemented for me.

Now, years later, that same aesthetic is quietly making its way back into beauty trends—but in a much more wearable way. Mermaid makeup in 2026 isn’t about seashell bras, chunky glitter, or anything overly theatrical. Instead, it’s rooted in luminous skin, softly sun-flushed cheeks, watery shimmer, and pops of aquatic color that feel whimsical without crossing into costume territory. It’s makeup that looks fresh, glossy, and, of course, a little bit ethereal.

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