In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the dreamers, putting its fans behind the driver's seat in an ingenious new newspaper ad.
Print ads have been around for centuries, so trying to reinvent the wheel isn't an easy task. Embracing simple, yet clever design, Mercedes proves that bold visuals can have a big impact and a timeless appeal without the need for flashy digital design.
