At 6:00 a.m., there used to be only one kind of grind: barbells clanking, protein shakes chugged, and step counters buzzing before sunrise. Now, a different kind of workout is quietly taking over boardrooms and morning routines—therapy. But not the old, hush-hush version people avoided talking about; this is “mental fitness training,” and it’s being approached with the same intensity as a CrossFit class.
Corporate men, especially in high-pressure roles, are reframing therapy as a performance tool rather than a last resort. And surprisingly, it’s not just about feelings—it’s about focus, resilience, and yes, even making more money.
