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Fortune

Alexa Mikhail, Nina Ajemian

Menopause startup Midi Health launches longevity care program for women

Midi Joanna Strober United States Menopause Fortune

portrait of a woman in business professional clothing smiling (Credit: Courtesy of Midi Health)

Good morning! Verdict reached for Kim Kardashian’s Paris robbery trial, OnlyFans in talks to sell, and Fortune’s Alexa Mikhail reports on a new entry into the longevity market—for women.

– Living longer and stronger. As a reporter on health and wellness, it’s hard to miss the megatrend of longevity. More companies are trying to serve people who are eager to live longer and optimize their health—before they have symptoms. Investments in the category doubled to $8 billion in 2024. The fastest growing virtual health care company for women in midlife, Midi Health, has noticed that market too.

Today, CEO Joanna Strober exclusively tells Fortune that Midi is launching AgeWell, which she calls a “longevity roadmap grounded in women’s hormonal health.”

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