Meghan Markle's much-hyped As Ever jam is being produced under such tight secrecy that even the manufacturers have signed non-disclosure agreements, royal biographer Tom Bower has claimed in a fresh swipe at the Duchess of Sussex's lifestyle brand.
The news came after months of scrutiny over As Ever, the California-based label Meghan Markle launched last April with a glossy roll-out of small-batch strawberry jam, decorative dried flower petals, wine, and pancake mix. Billed as an elevated, homespun brand rooted in her Montecito life, it was quickly met with questions about price, provenance, and whether the products matched the carefully curated story around them.
