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Fortune
Fortune
Sasha Rogelberg

Meet your new robot fry cooks: Inside the $28 billion race to disrupt White Castle and Jack in the Box

Two restaurant workers wearing black stand in front of a silver "Flippy" fry station. (Credit: Courtesy of Miso Robotics)

In 2017, about a year after its founding, Miso Robotics unveiled Flippy, an AI-powered robot arm that could flip burger patties before nestling them in buns. The machine would go on to work alongside short-order cooks at CaliBurger, Jack in the Box, and White Castle.

Two years later, a Flippy Fry Station—equipped with fry baskets instead of just a spatula—debuted at Dodger Stadium and the Arizona Diamondbacks’ Chase Field to deep-fry 31,000 pounds of chicken tenders and Tater Tots for baseball fans. An updated third-generation robot is now able to fry and portion more than 40 menu items and reduce staff interactions with the machinery by 90%. According to company filings, Miso sees a potential $4 billion revenue opportunity with Flippy’s automation tools.

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