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TV Tech

Phil Kurz

MediaKind, ThinkAnalytics Form Strategic Partnership

Mediakind.

FRISCO, TEXAS—MediaKind has formed a strategic partnership with ThinkAnalytics to bring advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform users.

The integration of the Think360 suite will enhance MediaFirst’s existing core recommendation engine with best-in-class AI-driven functions. As the battle for viewer engagement intensifies—driven by the rapid expansion of streaming platforms, app-based services and super-aggregation—the partnership empowers MediaKind customers to deliver standout user experiences, the company said.

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