When we moved from being a print newspaper to a digital one, we naturally had to let go of conventions that worked on paper but didn’t translate to the new medium. Some that were kept are curious even to those in the newsroom.
The pull-quote – a line reprinted in the body of its parent story, in larger font than the main text – is one such curiosity. I think it was an effective tool in print, where it could jump off the page and draw a reader into a story. It can’t do this in a digital story, where it is hidden until a reader scrolls down the page to a point where they can see it. Not to mention they have already clicked on the story.
