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Euronews

Theo Farrant

McKinsey's Kelsey Robinson on why AI is creating more anxiety than impact in marketing

McKinsey Anxiety Cannes Lions Euronews Culture Cannes Chime

At Cannes Lions, where the global marketing industry gathers each year to explore what's next, one topic unsurprisingly dominated the conversation: artificial intelligence.

AI is already widely used across marketing teams - but according to strategy and management consulting firm McKinsey's latest research, that doesn't mean organisations are truly ready for it.

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