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International Business Times

Isaiah McCall

McKinsey Says AI Is Compressing 9-Month Product Cycles Into 2 Weeks. Most Companies Aren't Ready.

McKinsey Says AI Is Compressing 9-Month Product Cycles Into 2 Weeks. Most Companies Aren't Ready. (Credit: IBTimes US)

At CES 2026, McKinsey didn't demo a gadget. They demoed a process. And it was more disruptive than anything with a screen.

The consulting giant showed a live AI workflow that takes product development cycles that used to run six to nine months and compresses them into roughly two weeks using AI-generated consumer insights, digital testing, and simulated customer personas.

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