
- Match Group CEO Spencer Rascoff just took over in February, but he’s already making major changes at the company and to the brands’ apps. Tinder, in particular, has been a sore spot for many Gen Zers who associate it with hookup culture. Rascoff is working to change that.
While dating apps were notoriously popular among millennials, Gen Zers have been shunning them for more in-real-life meetups—and because many are fatigued by its culture. One Gen Zer told Fortune the first word that comes to mind when he thinks of dating apps is “wasteland.”