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International Business Times
International Business Times
World

Market Tracker Expects Brands' Fear Of Musk To Boost X Ad Revenue

X Elon Musk eMarketer Twitter Inc. United States Jasmine Enberg Meta Donald Trump
An Emarketer analyst believes advertisers might be resigning themselves to the inevitability of vile content on social media platforms like X, formerly Twitter, as they pull back on moderating content (Credit: AFP)

Emarketer on Wednesday forecast that ad revenue at X, formerly Twitter, will grow this year as brands fear retaliation by politically connected owner Elon Musk if they stay away.

X's billionaire owner, the world's richest person, is a major financial backer of US President Donald Trump, and heads a Department of Government Efficiency that has been slashing the ranks of government employees.

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