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The Conversation
The Conversation
Rod McNaughton, Professor of Entrepreneurship, University of Auckland, Waipapa Taumata Rau

Mark Zuckerberg wants business to ‘man up’, but what it really needs is more women entrepreneurs

Mark Zuckerberg Entrepreneurship Meta University of Auckland Economic Growth STEM
Sergey Nivens/Getty Images

By claiming workplaces need to “man up”, Meta CEO Mark Zuckerberg is ignoring one of the biggest untapped opportunities for economic growth – women entrepreneurs.

A 2024 study found promoting female entrepreneurship can greatly enhance women’s workforce participation and drive significant economic growth. And in 2015, the McKinsey Global Institute found advancing women’s workforce equality could add US$12 trillion to global growth.

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