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The Independent UK
The Independent UK
National
John Marshall

March Madness: Athletes balance privacy, online profile

Copyright 2023 The Associated Press. All rights reserved.

Aliyah Boston recalls her parents prodding her to be more active on social media, to extend her brand as her basketball prowess began to draw national attention.

She said she would be more active — and then post just one photo in two months, which is no way for an athlete influencer to earn big money in the era of name, image and likeness compensation.

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